Dialogue is a Montréal-based telehealth company with a mission to improve access to quality healthcare through digital applications. Their platform connects patients with healthcare professionals via secure messaging, video consultations, and other virtual care services.

With the arrival of the pandemic came a greater reliance on telehealth to keep up with the evolving needs of patients to ensuring access to care. Dialogue's integrated health platform saw exponential growth during this period and continues to in a post-pandemic world—as employers and employees have come to rely on virtual care for quality care and convenience.

Dialogue required a major out-of-home campaign to reinforce and spread brand awareness at Toronto's Billy Bishop Airport—one of Canada's most high-traffic business travel hubs. The campaign revolved around the idea of attainable health and wellness, both at home and abroad. A range of print and digital signage applications engaged and educated travelers about Dialogue's telehealth services—a platform perfectly suited to the needs of professionals constantly on the move.