Custom Biologics is a global leader in specialized testing services and biopharmaceutical drug development. Renowned for their considered approach to testing and cutting-edge research, they required a brand refresh that would visually represent their established presence in the industry.

A new visual identity was developed using an overlapping stylized double helix to unify the two facets of the business: diagnostics and testing—as well as their core focus in biologics. An updated typographic system and colour palette was also introduced to reinforce a sleek, modern and authoritative brand presence.