Rogers is one of Canada’s leading telecommunications companies, offering a wide range of wireless and diversified solutions to businesses both large and small.

Rogers required a robust and engaging, business-facing brand, which would resonate and establish trust in a competitive and ever-changing landscape.

The Rogers mobius, a recognizable symbol for Canadians is paired alongside “Business" to establish an identity that differentiates itself from the consumer brand. Rogers' primary shade of red is bolstered by white and a series of greys to allow for greater flexibility outside of the traditional use of strictly red and white. The incorporation of a more streamlined and versatile typeface gives the business segment a unique presence from the consumer brand and also allows for easier implementation across various points of contact.

The core business brand elements are complemented by an improved focus on lifestyle photography, as well as a simplified illustration style that gives new life to digital and print-based marketing materials.